Micromax, the second biggest smartphone company in India, has some great plans for the upcoming future. Now with the intention of providing a unique user experience, the company unveiled their new brand called Yu.
According to the company’s Yu Televentures, will be a wholly owned subsidiary of Micromax Informatics. It’s the offspring of a tie-up between Micromax and Cyanogen. Cyanogen is, of course, known world over for making one of the best custom ROM’s for Android smartphones. So this tie-up will surely mean good things for the Indian consumers.
Micromax co-founder Rahul Sharma said “This will be a game changer, not just in India, but globally too. Yu has been envisioned for building an ecosystem of connected devices and offer customized experience to users.”
Considering the use for a device with heavy customizability is for advanced users, the products of the brand Yu will be sold online. The company is currently in talks with e-commerce companies to pave a path for the roll out of these devices. The first device from this brand will be introduced next month.
In line with the open source nature of Cyanogen, Yu will be setting up a forum where the users can contribute with ideas and tweaks for the operating system. The suggestions from this forum might get incorporated in the fortnightly updates. For folks who complain about the unavailability of updates on Indian manufacturers, this should be welcoming news.